Grand Bazaar introduces a 2-hour delivery promise in major cities; aims to make shopping in India easier
April 05: In one of its first projects, Big Bazaar would offer a 2-hour delivery promise in metro cities like Mumbai, Delhi and Bengaluru. This development is ensured because Big Bazaar has a wide and comprehensive network of stores in every corner of the major metropolises of India. It also ensures that consumers can shop across all major consumer categories.
The second phase of the brand’s 2-hour delivery promise will be rolled out over the next 45 days in all cities with at least 3 Big Bazaar stores. Additionally, Big Bazaar wants to expand this service to more than 150 cities where Big Bazaar stores are available. This development has created convenient opportunities for Big Bazaar consumers who can now shop across product categories such as fashion, home, kitchen and dairy products. the bright side is that every order is delivered to customers’ doorsteps within 2 hours.
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The order can be placed through the Big Bazaar web portal and the Google Play and Appstore mobile application. The service is available from 8:00 a.m. until 8:00 p.m. The minimum order value for the service is Rs. 500 and the delivery cost is 49. However, the order value is more than Rs. 1000 will be delivered free of charge. Kishore Biyani, Founder and CEO, Future Group said, “With this launch, Future Group becomes the country’s first multi-channel retailer with complete digital capabilities. This 2-hour delivery service allows customers to order late night wear and office wear. Later . day or order a new meal kit in the afternoon and serve it to guests at dinner parties. Quick and fast home delivery does not have to be limited to food. At Grand Bazaar, we wanted our customers to enjoy immediate home delivery for almost any product. Our store network, logistics and technology know-how now makes that possible.”
He further added, “In the last 15 months, the entire organization and processes have been redesigned to provide 2-hour delivery time to customers. To achieve this goal, Grand Bazaar worked to expand its digital footprint by launching its e-commerce portal, mobile app and improving its receiving and fulfillment functions.
Future Group Head Food & FMCG Kamaldeep Singh said, “This initiative brings together all the competencies we have built such as price leadership, community preference engagement and category completeness. Our comprehensive store footprint now acts as a strong pillar to strengthen our offer to be the first multi-channel multi-category retailer to offer the greatest value and is only 2 hours from you.